SmartPrep

Challenge

Smart Prep wanted to increase its digital awareness in order to attract its targeted audience. Their goal was to increase enrollment in its educational programs through advertisement. As competition in higher- education is now tougher than ever. Smart Prep sought to take on a stronger digital presence than its competitors to attract the audience.

Strategy

R-ACT implemented various digital marketing strategies to attract the targeted audience. We utilized keywords related to graduation and under-graduation, plus we opt for a better PPC to increase the CTR. This led to an increase in traffic volume and potential enrolling students. We also conducted online advertisement through various digital commercials.

Result

Due to the effort of our Digital marketing team, Smart Prep was able to gain a 52.7% increase in their click-through rate. Plus, our budgeting and costing saved those thousands of dollars by decreasing their cost per click by 83.2%. Smart Prep saw an increase in their enrollment by 34 % and along with this their overall spending was reduced to 84.9%.

The Process

Always stay ahead of the game with in-depth analysis, data-driven strategies, and quality content.

In-Depth Analysis

We perform in-depth analysis for your brand, to show how each of your media marketing campaigns is performing. This includes your reach, positive mentions, hashtags, and reshares/tweets. We combine such information from social platforms with the help of various social media tools to provide you with actionable statistics.

Tailoring social media campaigns
Increasing brand’s reach
engaging with the audience
Gaining more followers

Custom Data-Driven Strategy

We increase brand awareness through data-driven strategies. This allows us to identify social media platforms that are best suited for your needs. Then, we utilize such platforms to engage your targeted audience, build a community, and serve as a customer support channel.

Creating a persona
Sharing images, videos, and links
Getting the word out there
Accomplishing business goals

Content Development

We help you develop pristine content that is in line with your brand’s image. We plan your content ahead of time in line with our strategic approach. The content we offer is of high-quality and completely brand relevant that helps you maximize your reach and audience engagement.

Engaging content
A diverse selection of topics
Social media scheduling
Right time and frequency of posts

Branding

The essence of Social media branding is to use the right platforms with consistency. We help you create a social media campaign to highlight the image of your brand and increase its awareness among the consumers. This helps them understand what your brand is all about. Helping you turn your desired audience into potential customers.

Awareness
Lead generation
Increased sales
Customer loyalty

Advertising

Social media advertisement has by far the best return on investment ratio than any known platform. Through the implementation of our social media strategies, you can gain long term benefits to the reach and engagement of your brand. This helps in raising customer loyalty and generating more consistent sales for your business.

Further reach and result
Low effort
Consistent results
Customer retention

Real, Tangible Results

Social media marketing offers great results, that are trackable and can be easily analyzed. This makes for a flexible marketing strategy and allows your brand to increase customer base and influence. This not only provides new customers but also retains previous ones turning a more consistent stream of revenue.